Mirlan Dzhumagulov
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ROAS pipeline for a mobile game

Ad costs and revenue from four networks in one model, ready for BI.

Architecture diagram: ROAS pipeline for a mobile game

An ELT pipeline that builds a ROAS aggregate table (OLAP) and feeds it to BI. It includes:

  • API extracts of ad costs from Meta Ads and Google Ads
  • API extracts of ad revenue from Appodeal and AppLovin
  • In-app purchase revenue from Firebase in-app events
  • Pipeline design in Dataform to produce OLAP data connected to BI

Need something similar? mirlan@dataengineer.fi

Next: Kimball data architecture for mobile games →